How to decipher a label is to know the ID of a wine before having tasted. For the producer, the label follows a dual purpose, both the regulatory and marketing, sometimes incompatible.
The ID of wine
The label, which information is controlled by the public authorities, first certify the authenticity of a wine, namely the fact that it was developed according to the regulations in force in wine vinocole for a vineyard and given category of wines.
Useful information on the label
The label provides the following information to the consumer:
- the origin of the wine
- the producer
- the name of the bottler
- estate wine or cooperative
- wine trading or not
Note: The term “Bottling the castle” is regulated.
The regulatory information
The geographical indication applies only to protected appellation wines (AOP), the other (table wines) having no obligation to do
In addition to the name and address of the bottler, the capacity (expressed in cl) is mandatory. The alcohol, generally for wines ranging between 11% and 13%, is a prerequisite to marketing. The particulars relating to health and lot number are also among the obligations imposed by law on wine.
Please note that the following information is optional (including Bordeaux wines):
- brand name
- ranking (premier cru, grand cru, etc.. do not mean great wine)
- the mention of a grape (except for the Alsace wines)
- farming methods
You will understand: between legal and regulatory marketing objectives, a wine label must generate a priori distrust, especially on sites wine online play skillfully with words to encourage the sale .